North Carolina-Wake Med

Regional Initiative in Wake County, NC

About the Project:

Through Advocates for Health in Action (AHA) and Community Care of Wake and Johnston Counties, the Wake team plans to utilize existing networks to target healthcare professionals. The team has recognized the importance of engaging healthcare professionals across disciplines and linking these individuals with community resources and information. The goal of the advocacy training will be to successfully train and engage 20 healthcare professionals. Advocates for Health in Action aims to broaden their reach by extending advocacy trainings through both a broad (large-group training) and focused (small-group training) approach to approximately 100 healthcare professionals.

 

Key Data: 

"Obesity Town" built for Wake Obesity Advocacy Training

- Population: 866,410
- Identified children at risk (by project team): 224,000
- Race and ethnicity: 72.9% White, 20.6% African American, 8.4% Latino, 4.4% Asian, 2.1% identify as Other; plus a large population of undocumented immigrants from Mexico
- Physical activity recommendations: Met by 1/2 of the county's children
- Percentage of children that consume 5+ fruits and vegetables: Under 20%

Policy Focus:Obesity Advocacy Training in Raleigh

Prior assessment of the community through AHA and its partners has led to several potential focus areas. Wake has recognized an opportunity to partner with the Parks and Recreation department to increase awareness and resources available to healthcare professionals, and to ultimately improve physical activity and active lifestyles in the community. In addition, the team is exploring possible land use and zoning for community garden as well as nutrition policy.

The Wake team aims to balance their efforts between "big P" policy and "little P" policy, making sure to align efforts with the AHA agenda and state programs as well as local projects that are already in place. 

Customized Advocacy Resource Guide:

A customized version of the Be Our Voice guide has been developed to assist in training local advocates. Local government structures and processes, data, media resources, and other grantees specific to Wake County are included. Download the North Carolina Wake Advocacy Resource Guide (PDF).

Contact:

Project Lead: Laura Aiken, MA, MHA
Advocates for Health in Action
laiken@wakemed.org

NICHQ: Jenna Williams, Project Manager
jwilliams@nichq.org

Local Trainings:

September 25, 2010
October 6, 2010 (abbreviated training)