Phase 1


The first phase of the project began in May 2009 when Be Our Voice partnered with the American Academy of Pediatrics (AAP) and the California Medical Association Foundation (CMAF). Phase 1 focused on eight communities in the southern and southwestern US most affected by the childhood obesity epidemic.

Areas of focus for policy changes were modeled after the 5210 campaign developed by the Let’s Go! program in Maine as well as the Robert Wood Johnson Foundation’s six policy priority areas. Trainees selected one or two issues on which to focus and built their advocacy plans specifically around those topics.

Phase 1 Communities

Quick Facts

  • May 2009-August 2011
  • Focused on 8 sites
  • Reached 7 states
  • A total of 18 trainings held
  • More than 350 healthcare professionals trained in advocacy

Trained Advocates

Trainees included healthcare professionals (HCPs) from a variety of backgrounds, including (but not limited to):

  • Physicians
  • Nurses/Nurse Practitioners
  • Health Educators
  • Nutritionists/Dietitians
  • Midwives
  • Pharmacists
  • Physician Assistants
  • Dentists
  • Mental Health Professionals
  • Promotoras /Community Health Workers
  • Patient Care Assistants

There were also a number of non-HCP community leaders trained, including teachers, legislators, graduate students, child care providers, and physical education specialists.