Be Our Voice

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Phase 2

Be Our Voice lit a brush fire here in Kentucky. And it was actually very influential in getting the AAP [state chapter] in a better place for dealing with obesity.”
- Dr. Christopher Bolling, Phase 1 Site Lead in Kentucky


The second phase of the project covers September 2011-August 2012. With continuing support from the Robert Wood Johnson Foundation, Phase 2 is building on the lessons learned in Phase 1 to bring the Be Our Voice training to a wider national audience. Partner initiatives from across the country are committed to supporting new Be Our Voice healthcare professional and community member advocates by linking them to existing initiatives after they have been trained.

Aim & Goals

By August 31, 2012, the Be Our Voice project will engage healthcare professionals to be effective advocates for promoting environmental systems and policy changes for childhood obesity prevention in their communities. We will accomplish this by:

  • Developing a national spread strategy for the Be Our Voice advocacy training program for community-based childhood obesity prevention that is effective, economical, and sustainable.
  • Pilot testing a “spread by integration” approach by recruiting and training HCPs connected to existing advocacy initiatives, with a focus on including racial/ethnic minority HCPs.
  • Facilitating ongoing connection of trained advocates to existing RWJF and other community, regional state, and national advocacy efforts

National Spread

As part of the national spread strategy in Phase 2, we will train interested healthcare professionals and community leaders in the Be Our Voice curriculum using the Online Advocacy Training Course developed in Phase 1.