Ten Steps to Successful Breastfeeding Videos Showcase Strategies for Successful Implementation

Posted June 07, 2016 by Cindy Hutter

Happy Black Couple With Newborn And Nurse
Texas hospitals want to help other providers improve breastfeeding policies and support. 

A new video series is showcasing how healthcare providers in Texas are successfully implementing the Ten Steps to Successful Breastfeeding, a set of evidence-based practices hospitals can follow to increase breastfeeding initiation and duration by new moms.

Created by the Texas Department of State Health Services, this 10-video series features healthcare providers sharing their strategies for success on the pathway to improvement. The facilities highlighted on the video are participants in the Texas Ten Step Star Achiever Breastfeeding Learning Collaborative, led by NICHQ.
  • Step 1: Breastfeeding Policy: Watch this video to learn how hospitals are expanding the care of birth mothers in ways they “weren’t able to do before.”
  • Step 2: Training: It takes a village… Watch this video to see how some hospitals are making it easy to assure all staff have the skills required to support breastfeeding. 
  • Step 3: Inform parents on benefits of breastfeeding: When is the best time to talk to patients about breastfeeding? Watch this video to learn the surprising answer. 
  • Step 4: Skin-to-Skin: Watch this video to see the simple act one healthcare provider says increased her hospital’s exclusive breastfeeding rate and “made a world of difference” for patients.
  • Step 5: Lactation: “8 or more in 24…” Watch this video to learn about the guide to protecting mom’s milk supply, even when away from her baby.
  • Step 6: Give Babies Breastmilk: “A lot of people say breast is best, but breast is normal.” Watch this video to learn tips to overcome what Lactation Consultant Barbara Kalmen calls a “huge hurdle” of normalizing breastfeeding. 
  • Step 7: Rooming-In: “We have a level three nursery and we have a high risk nursery, but no newborn nursery.” LBJ Hospital Nursing Director, Maria D’Souza, explains the benefits of rooming-in. 
  • Step 8: Feeding on Cue: You’re not yourself when you’re hungry, neither are babies. Doctor Nancy Hurst explains why healthcare providers should teach mom to “watch the baby, not the clock” when it’s time to eat.
  • Step 9: No Artificial Nipples: What happened to all the pacifiers? Watch this video to learn why BUMC Nurse Kathy Chaney-Padak says, “The need for a pacifier is just not there.” 
  • Step 10: Support and Resources: Most Texas mothers begin breastfeeding in the hospital but face challenges once they get home. Watch this video to learn how hospitals are part of the solution to “change the culture and…change the future for our children.”


Add your comment





Baby-Friendly breastfeeding Pediatric journal Best Fed Beginnings infant health safe sleep IM CoIIN QI quality improvement flexibility family partner parent partner vision screening nichq perinatal quality measures sustainabilty preterm birth tips PDSA cycle baby box infant mortality family engagement eccs coiin immunizations health equity health disparities accreditation astho onboarding collaboration engagement partnerships larc nashp new york wic new york state hospitals mom mother partners epilepsy data AAP early childhood pdsas texas community support learning session children's health new technology engineering transgender collaborative learning planning PDSA planning paralysis underplanning analysis paralysis vision eye health smoking smoke-free housing second-hand smoke toolkit e-module dental care oral health underserved populations health inequity public health Maternal and Child Health Journal leadership engagement Sickle cell disease indiana SCD medicaid perinatal regionalization sudden infant death syndrome national birth defects prevention month birth defects pregnancy planning one key question prepregnancy health preconception health public breastfeeding support families patients experts insights CHOPT childhood obesity innovation food desert telemedicine TBLC breastfeeding supporting prematurity racial disparities audiology ehdi follow-up illinois talana hughes vulnerable populations sports asthma soccer basketball obesity football SIDS Pokemon Go gamification smartphones interconception care birth spacing issue brief contraceptive use postpartum care CoIN HRSA early childhood trauma NHSA community health consumer advocacy womens health interconception health teenage health PATCH wisconsin missouri risk appropriate care community health workers SCD< infographic infant mortality awareness month inspirations childrens health national breastfeeding month maternal health patient engagement hearing loss hearing treatment pediatric vision eyesight pre-term birth early-term birth SCD clinic los angeles LOCATe CDC levels of care neonatal care maternal care smoking cessation project safe sleep practices neonatal abstinence syndrome NAS opioids maternal and child health MCH Family voices quality care mental health hydroxyurea SCDTDP men dads testing change data sharing state government city government apps sleep AJPM preconception care senior leadership breastfeeding support video series access BQIH exclusive breastfeeding long-acting reversible contraception unplanned pregnancies social determinants of health health innovations Best Babies Zone CoIIN baby boxes Rhode Island progesterone rooming-in patient and family engagement healthy weight healthy lifestyles primary care telementoring ECHO video conferencing socioemotional health childhood development pediatric Tennessee interview National Coordinating and Evaluation Center medical-legal partnerships mobile app disparities perinatal care overweight obese healthy weight clinic wellness pilot sites data collection education resources paternal engagement risk-appropriate care preterm infants high-risk babies Ten Steps public relations social movement reversible contraceptives medical home pediatric medical home patient transformation facilitator PTF skin-to-skin rooming in prenatal smoking information visualization charts SUID postpartum new mother webinar AMCHP QI Tips ongoing improvement fourth trimester partnership quality and safety coaching leadership support year end holiday message reflections gratitute Medicaid data doctor relationship PQC perinatal quality collaboratives vision care vision health evidence-based guidelines ASH health and wellness healthy living healthy eating home visitors home visiting programs March of Dimes APHA results evaluation supplementation formula reduction video infant loss social media advocacy leadership Berns Ten Steps to Successful Breastfeeding sustainability stress prenatal care data capacity epidemiologists surveillance data PFAC community partners preconception and interconception care motivational interviewing Native Americans ADHD NICHQ Vanderbilt Assessment Scale ADHD Toolkit system design care coordination skin to skin newborn screening reduce smoking aim statement safe birth Texas Ten Step skin-to-skin contact 10 Steps staff training small tests acute care mother-baby couplet collective impact population health preconception Newborn Screening Program substance abuse breast milk formula milk bank crisis first responders NYC improvement healthcare health system sickle cell diease treatment protocol family health partner maternity care Collaborative Improvement and Innovation Network Health Outcomes Cross-Sector Collaboration Knowledge Sharing Child Health