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About the Project

NICHQ has recruited 90 hospitals to participate in a 22-month learning collaborative to make system-level changes in support of pursuing Baby-Friendly designation. Becoming designated as "Baby-Friendly" verifies that a hospital has comprehensively implemented the American Academy of Pediatrics-endorsed Ten Steps to Successful Breastfeeding, as established in the WHO/UNICEF Baby-Friendly Hospital Initiative, and complies with the International Code of Marketing for Breast-Milk Substitutes.

Participating hospitals will use quality improvement methods, following the Breakthrough Series approach pioneered by the Institute for Healthcare Improvement (IHI). Teams will work with each other and with national breastfeeding and quality improvement experts through in-person Learning Sessions and subsequent Action Periods. Regional collaboratives will be established to help participating teams better connect to each other and to local resources. 

Project Interest Form

If you would like us to keep you and your organization informed about this project, please complete our Project Interest Form.

Project Timeline

Now that the participating teams have been selected, the project will follow the timeline below:


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