Mass in Motion Kids

At a Glance

What: A project to reduce childhood obesity in two communities in Massachusetts by focusing on making changes in children’s environments, as well as making policy changes.

Why: Childhood obesity has many long-lasting, negative effects on children.

Who: 9 teams in Fitchburg and New Bedford, MA

When: September 2012 - June 2014

Partners: Funded by the Massachusetts Department of Health through a CDC grant, in partnership with Massachusetts General Hospital and Harvard School of Public Health.


Childhood obesity is a national epidemic. By discovering the extent to which a multi-level, multi-sector intervention will decrease screen time and consumption of sugar-sweetened beverages and increase physical activity, improved sleep, and the intake of fruits and vegetables, the project aims to:

  • Establish body mass index screenings and education for all 2-12 year olds
  • Coordinate multi-disciplinary clinical care for children, focusing on children with a BMI greater than the 85th percentile
  • Collect data on the costs of intervention
  • Spread best practices in Massachusetts communities and nationally

Project Overivew

Mass in Motion Kids is an anti-obesity effort spearheaded by the Massachusetts Department of Health and funded by the Centers for Disease Control and Prevention. The project will take place in the communities of Fitchburg and New Bedford, Massachusetts, and will focus primarily on underserved children ages 2-12. The work will focus on making changes in primary care, child care, schools and after-school programs, as well as on creating policy change and building awareness through a community-wide social marketing campaign. The project will be administered in conjunction with Massachusetts General Hospital, the Harvard School of Public Health, and the National Initiative for Children’s Healthcare Quality (NICHQ).

NICHQ’s role will be to train healthcare professionals in the communities. NICHQ has developed numerous tools and resources to aid healthcare professionals in the fight against childhood obesity. Faculty and staff from NICHQ will offer trainings on how to access and utilize these resources.

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