Breastfeeding Awareness Month

National Breastfeeding Month

August is National Breastfeeding Month — a month dedicated to advancing advocacy, protection, and promotion of breastfeeding to ensure that all families have the opportunity to breastfeed.


Equity gaps in access to resources and support create troubling disparities for breastfeeding mothers and birthing people. NICHQ works to close the gaps and achieve equity in all forms, including race, nationality, gender identity, sexual orientation, and ability.

Hispanic mothers are most likely to supplement breastmilk with formula within the first two days of life. Learn how one hospital is using a variety of interventions aimed at closing the breastfeeding disparity gap.

Chestfeeding is the process of feeding a child human milk from a person's chest. The term can be used by anyone, but often is used by transgender and nonbinary people when the words breastfeeding or nursing are not an ideal fit. Read more about NICHQ's language evolution in this article by COO Heidi Brooks.

Support Breastfeeding Mothers and Birthing People

The American Academy of Pediatrics (AAP) recommends that infants be exclusively breastfed or chestfed for about the first 6 months with continued feeding while introducing appropriate complementary foods for one year or longer. Yet, many mothers and birthing people struggle to reach their breastfeeding goals, and sixty percent do not breastfeed as long as they intended to. 

Rates of breastfeeding in the United States vary widely because of the multiple and complex barriers mothers face when starting and continuing to breastfeed.

Factors that influence how long a baby is breastfed, including issues with lactation and latching, concerns about infant nutrition and weight, concerns about taking medications while breastfeeding, and implicit bias experienced through unsupportive hospital practices and policies. 

This August, we join the U.S. Breastfeeding Committee in recognizing National Breastfeeding Month. At NICHQ, we are committed to making breastfeeding and infant safe sleep the national norm. Help us spread the word about the benefits of breastfeeding and learn how you can support mothers and birthing people to ensure every child can achieve their optimal health! 

Spread the Word on Social Media

Join us and fellow breastfeeding advocates in celebrating National Breastfeeding Month on social media all month long. We’ve pulled together a social media toolkit with ready-to-use graphics and sample social posts to help you get started. Access our online toolkit, share on your social accounts, and tag @NICHQ so we can amplify your reach. Be sure to include the hashtag #NationalBreastfeedingMonth with your posts! 

Learn with NICHQ

Health professionals must understand the challenges mothers and birthing people experience to provide adequate education and support to increase breastfeeding rates. Learn about the Importance of Data in Safe Infant Sleep and Breastfeeding in a series of community meetings for researchers and first responders, and watch past webinars to help improve conservations about breastfeeding and safe sleep

Breastfeeding Mother

Breastfeeding Safety & Safe Infant Sleep

Breastfeeding or chestedding brings a variety of health benefits for babies. But, tired mothers and birthing people need support to continue breastfeeding while ensuring infants sleep safely.

Below are resources to promote and encourage healthy sleep habits for both moms and babies.

Celebrate Black Breastfeeding Week

Black Breastfeeding Week Logo August 25-31NICHQ recognizes Black Breastfeeding Week, held annually August 25 – 31, during the last week of Breastfeeding Awareness Month. Black Breastfeeding Week was created by Kimberly Seals Allers, Kiddada Green, and Anayah Sangidele-Ayoka to highlight the unique challenges and triumphs of Black breastfeeding mothers and birthing people.

Systemic barriers to breastfeeding prevent many Black women and birthing people from reaching their breastfeeding goals, leading African Americans to have the lowest breastfeeding initiation and duration rates in comparison to other ethnic groups.

Indian Breastfeeding Mother

NICHQ’s Breastfeeding and Safe Sleep Work

  • We partner with more than 70 cross-sector, national-level organizations that are invested in improving and reducing disparities in infant safe sleep and breastfeeding to provide training and resources to systems and community groups to engage families and help identify and overcome barriers in integrating safe sleep and breastfeeding. Learn more.  
  • NICHQ is providing a comprehensive capacity-building assistance training program for all Healthy Start programs. The training program includes technical assistance on high-priority topics, such as safe sleep, fatherhood and breastfeeding, and training for program staff on core competencies, including leadership, quality improvement, and data and measurement. Learn more

National Immunization Awareness MonthRemember, it's also National Immunization Awareness Month

Health professionals have the power to protect patients against vaccine-preventable diseases. Recommendation from service providers is the number one reason parents choose to vaccinate their children on time. Talk to the families you serve about missed vaccines and routinely assess vaccination status.

Social Media Awareness

Healthcare professionals are the first line of defense in spreading awareness about the importance of immunizations and how they can help save lives. Access our Online Social Press Kit with ready-to-use graphics and sample social media posts to help you promote National Immunization Awareness Month.

When to Vaccinate?

Many families had to postpone or cancel appointments due to the COVID-19 pandemic and still may not have had the opportunity to catch up on needed healthcare. This CDC immunization schedule is carefully designed to provide protection early, before children are exposed to potentially serious diseases.